http://www.withoutnations.com I design and build things for the web. Sun, 22 Jan 2012 14:50:03 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.withoutnations.com/2009/08/28/typographic-faux-pas/ http://www.withoutnations.com/2009/08/28/typographic-faux-pas/#comments Fri, 28 Aug 2009 17:36:58 +0000 Mark http://www.withoutnations.com/?p=231 IKEA adopting Verdana is a bit perplexing. My initial suspicion was that the decision was intended as a strategy to unite the typography used in print to that on the web — Futura hasn’t achieved ubiquity on personal computers due to licensing restrictions. Unfortunately it seems the official reason is that the company wants to use the same typeface in every country, a fairly weak argument. If internal standards have suddenly become so dire, they surely could have found an opentype font — Helvetica/Arial perhaps — that is actually intended for viewing at the sizes the new catalogue is typeset in. On a related note, the website seems to degrade further from the brilliant concept Huge composed for them on a nearly daily basis.

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