British National Formulary (BNF)

The BNF is Britain's foremost pharmaceutical reference book. We worked with Pharmaceutical Press (of the Royal Pharmaceutical Society) to devise a product strategy and initiate a brand refresh that recognized the content shift from print to digital. The result was comprehensive. For BNF Publications: brand guidelines, wordmarks, collateral (business cards, letterhead, et al) and a website. For the family of books, a unified suite of covers to last the next five years. For digital, iOS & Android apps with a native platform experience and clear-cut access to complex clinical information driven by a new content API.


  • User interface design
  • Branding and art direction
  • Graphic design
  • Responsive web design
  • Mobile interaction design
  • Development (WordPress)
  • Front end development (HTML, CSS/Sass)



Photograph Graham Morgan

Brand guidelines

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