Communicating a better offering

At Sidekick, we frequently made iterations to our website content. However, there came a point when the previous design reached its limits in terms of flexibility and expansion. The audience we were speaking to had changed, and our personality shifted. The goal of the redesign was to demonstrate a diverse range of projects and succinctly broadcast our offering.

Typography was selected for its legibility and impact on the cross-device reading experience. I interviewed workmates to determine an architecture and content strategy; managed progress, led on design and built a modular front end. Our tech lead built and integrated a new CMS. Everyone contributed by writing content and providing feedback.