twoVeg

twoVeg is an ongoing side project I run with my partner, Kate. The website is our guide to London’s vegetarian and vegan places. It is built upon our exhaustive research and first-hand experience. We set the ground for an identity by defining brand values and a tone of voice, from which I established the color palette and typography. After designing a few reusable components, I continued to adapt the layout and interface around the content we produced and the feedback from user testing. Design iterations ran in parallel with front- and back-end WordPress theme development.

  • Writer, editor and content strategist: Kate Flagg

Responsibilities

  • User interface design
  • Branding and art direction
  • Responsive web design
  • Writing and editing
  • Development (WordPress)
  • Front end development (HTML, CSS/Sass)

Brand

Website